Understanding buyer psychology is about more than closing transactions, Darryl Davis writes. It’s about building connections and guiding clients to decisions that align with their goals. In real estate, success often hinges on understanding what drives buyers to make decisions. By tapping into the psychology of selling, agents can tailor their approach to resonate with clients’ motivations and...
It's tough out there for buyers, and their agents, trainer Bernice Ross writes. Find out how to assist buyers throughout their purchase process and beyond to set them up for success. Now that buyers must negotiate how much commission they will pay their buyer’s agent, how can you show them that you are not only worth your commission at the time they transact but also long after the transaction closes?...
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