Privately owned housing starts rose 11.2% but still fell behind February 2024 activity, according to data released Tuesday. Single-family home construction rose 11.4% to 1.1M on a monthly basis. New residential housing starts beat expectations in February as builders stayed resilient amid rising costs and policy confusion, data issued Tuesday by the U.S. Census Bureau and the Department of Housing...

In January, almost 23% of sellers reduced their listing price — the highest percentage for any January since 2018, according to a new analysis by Zillow Prospective homebuyers have a better shot at beating out the competition and securing a dream home as sellers continue to lower listing prices, according to a new analysis by Zillow. Despite persistently high mortgage rates, buyers are...

Understanding buyer psychology is about more than closing transactions, Darryl Davis writes. It’s about building connections and guiding clients to decisions that align with their goals. In real estate, success often hinges on understanding what drives buyers to make decisions. By tapping into the psychology of selling, agents can tailor their approach to resonate with clients’ motivations and...

It's tough out there for buyers, and their agents, trainer Bernice Ross writes. Find out how to assist buyers throughout their purchase process and beyond to set them up for success. Now that buyers must negotiate how much commission they will pay their buyer’s agent, how can you show them that you are not only worth your commission at the time they transact but also long after the transaction closes?...